About me!


Lancashire, England


I am a concept artist, illustrator and graphic designer in the themed entertainment industry currently working at Quarry Fold Studio. Over the last four years I have primarily created artwork and concepts for Liseberg theme park in Sweden, but also Dafto Land along with other attractions such as Kokpunkten (energy action centre). My skillset ranges from attraction concepts, interior design for restaurants, signage design, merchandise and much more, and I'm currently working on Lisberg's Grand Curiosa Hotel, Liseberg's Oceana waterpark and other upcoming attractions for the park. I've had the pleasure of working on attractions at Liseberg including Valkyria, Balder, Lisebergsbanan, Underlandet and Morotsresan along with restaurants including Bergs Bistro, 1923, The Green Room and I am the lead artist for the childrens area Kaninlandet! I love working in an industry where you have to be versatile, working in many different styles and across so many different opperations. It's very rewarding to see how all these different disciplins come together to make people happy (or scared depending on the season) in a way that I feel only the themed entertainment industry can do.


I have always loved theme parks, developing this passion on my first visit to Orlando when I was just 4 years old. I have since travelled all over the world visiting theme parks and other attractions with family, friends and colleagues to gain an understanding of what it is like to be a customer as well as a creator.


I graduated from the University of South Wales (formerly Glamorgan) with a first class honours degree in animation and gained a MA in animation the following year. I primarily work in Photoshop and Illustrator, but also have knowledge of other software such as Premier Pro and After Effects which I use depending on what is needed. I have a background in fine art and can work both traditionally and digitally.


Please feel free to get in contact with me via the contact form or at heather_hainsworth@outlook.com for freelance work, job opportunities or just to say hello!

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