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WHO AM I?

I am a concept artist, illustrator and graphic designer in the themed entertainment industry. Over the last five years I have primarily created artwork and concepts for Liseberg theme park in Sweden, but also Dafto Land along with other visitor attractions such as Kokpunkten (energy action centre). My skillset ranges from attraction concepts, interior design for restaurants, signage design, print artwork, production artwork (CNC milling, cutting and engraving), merchandise and much more. I'm the lead artist for Kaninlandet at Liseberg but I also work on many other attractions and seasonal events throughout the park.

I have always loved theme parks, developing this passion on my first visit to Orlando when I was just 4 years old. I have since travelled all over the world visiting theme parks and other attractions with family, friends and colleagues to gain an understanding of what it is like to be a customer as well as a creator.

Lancashire, England

heather_hainsworth@outlook.com

Me and Michael in California.jpg
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EXPERIENCE

Senior Concept Artist - Quarry Fold Studio

Ongoing Projects

Liseberg's Grand Curiosa Hotel - Interior design, graphics, general and wayfinding signage.
Liseberg's Oceana Waterpark - Graphic design, illustration, general and 
wayfinding signage.
Liseberg's Luna Park - Opening 2023 Luna, family boomerang coaster. Provided graphic design, signage, production ready artwork.
Jul På Liseberg (Christmas at Liseberg) 2022 -  Art direction, concept art, illustration, graphic design, signage.
Kaninscenen stage shows 2017-2022 (Spring, Halloween, Christmas) - 
Sets, posters, costumes, props and print artwork for the rabbit show on the Kaninlandet stage.

Completed Projects

2022 

Liseberg's Luna Park - Completed projects include Tempus and Turbo flat rides themed as 1920's inventions, provided graphic design, signage, illustration, production ready artwork and print files.
Curiosa Nebulosa - Astronomy themed sweet shop at Liseberg, provided art direction, concept art, graphic design, overseeing print and production artwork.

2021 

Tomtehuset - Santas house and workshop at Liseberg, provided art direction, concept art, graphic design, signage.
1923 Restaurant - 1920's themed restaurant celebrating the opening year of Liseberg, provided interior design, concept art, illustration, print and production artwork.
The Green Room Restaurant  -  Vegan restaurant at Liseberg, interior design, concept art, illustration, print artwork.
Korthuset - Clown card themed Halloween horror house at Liseberg, graphics, signage.
Jul På Liseberg (Christmas at Liseberg) 2021 - General graphics, signage, print ready artwork, Julius Skridskoäventyr (Julius house redesign, posters and graphics), Kaninlandet decoration & presents. 

2020 

Underlandet - Award winning dark ride based around Liseberg's mascot the green rabbit, provided initial concept and story, facade specifications and design, graphics, signs and illustrations.
Morotsresan - Rabbit themed boat ride about growing vegetables to power Kaninlandet at Liseberg, provided art direction, concept art, illustration, graphic design, signage, print and production artwork.
Bergs Bistro - Rabbit themed restaurant in Kaninlandet at Liseberg, illustration, graphic design, signage, print and production artwork.

2019

Lisebergbanan - Train themed coaster at Liseberg, provided station concept, graphics & signage re-design (print and production files), merchandise.
Balder - Nordic god themed wooden coaster at Liseberg, provided station concept, graphics & signage re-design (print and production files), merchandise.
Skogen - Halloween horror walk through in the woods, provided poster, logo.

2018

Valkyria - Nordic themed dive coaster at Liseberg, provided station house concept and specifications, graphics, signage & production ready files.
Slänggungan - Alpine themed swing ride, provided illustrations, graphics, signage and production ready artwork.

2017

Vinden - Halloween horror house at Liseberg, provided marketing images, graphics, signage and production ready artwork.
Hotel Gasten - Award winning haunted walkthrough attraction at Liseberg, graphics, signage re-design and production ready artwork.

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