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HEATHER HAINSWORTH
Art Direction - Concept Art - Illustration - Graphic Design
MOROTSRESAN
Image courtesy of Liseberg.
In 2019 I was given the opportunity to help redesign the existing ride Kaninresan at Liseberg, to add more of a story and update the aesthetics. The ride had been at Liseberg since 2001 and had seen multiple changes including the addition of the pillars for Kaninlandsbanan and the transformation of the entire area into Kaninlandet in 2013. Implementing the simple story of the vegetables being planted, watered, picked, cleaned and juiced ready to be used as fuel in Kaninlandet, helped make sense of the journey that previously just included nice scenes. The ride was done on a tight budget as it was created alongside Underlandet, so the theming had to be used sparingly and effectively.
Images courtesy of Liseberg.
Seed Planting
Underlandet Entrance
Scarecrows and Watering
Juicing
Welcome to the Vegetable Garden
Wind Powered Watering
Scarecrows and Vegetables
Carrot Sucker
Morotsresan Map
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